Blogging is gaining popularity so much that many top B-school graduates have even left well paying jobs to be a Blogger. Many top corporates are now hiring bloggers to take care of their communication team.
Also a large number of NGO's and social concern have staffed full time bloggers. Many corporates are encouraging employees to start blogging.
Blogging has now been recognized as a business generating tool before today's business community. We use blogging as a media tool for business promotion.
Blogging by Third party:
At PRJankari, we set up and mange blogs for companies and business houses. We create post for our clients and update the blogs regularly. Our biggest problems before a blogging is content. Most of times, today corporate executives does not get time to write. To avoid this, we have taken an initiative : Video Transcription - We meet executives, managers, employees and customers to videograph their stories. Later we convert these stories into article and posts to continue blogging.
This is how Video Transcription help in generating articles and blog for clients.
We also market their blogs to make it reach to a wider scale.
Training Corporates for Blogging:
We train corporates in blogging and encourage blogging by their employees. Firstly, we locate right executives and organize training for them in blogging. Later, these blogs are being handed over to the clients for further management.